Fudge & Associates logo

For this project, my class was approached by Fudge Insurance in Florida to all individually create a new logo for them. For my interpretation, I wanted to appeal to their demographic of mainly insuring higher end and vacation homes. I based my design off the leaf of the Sabal palm tree, the state tree of Florida. I designed my logo to have a sophisticated feel, while also having a familiarity to the residents and guests living in the homes insured by Fudge and associates.